Every May Bank Holiday weekend, the small Northumberland village of Allendale comes alive. The streets fill with bunting, the market square buzzes with activity, and for the sixth year running, Dunes Event Group was right at the heart of it. We were proud to provide fairground hire for the Allendale Mayfair 2026, supplying kids' rides that helped make this beloved annual event one to remember.
Here is a look at what we brought to Allendale this year, and what events like this one say about the power of great fairground hire.
What Is the Allendale Mayfair?
The Allendale Mayfair is one of Northumberland's most cherished community events. Held annually in the market square of Allendale Town, it draws visitors from across the region for a weekend packed with live music, fairground rides, market stalls, food vendors, and local entertainment.
It is the kind of event that gets better every year. The buy-in from the local community is enormous, and the atmosphere that creates is something you genuinely cannot manufacture. It feels like a proper village celebration, the kind that has real roots and real meaning for the people who attend. For us, being part of that for six consecutive years is something we are genuinely proud of.
What Dunes Event Group Provided
For Allendale Mayfair 2026, we supplied a selection of fairground rides suited to the family-friendly, community atmosphere of the event. The setup was chosen to suit the family audience and arranged to work within the character of the market square. Allendale is a small, beautiful village and the last thing we wanted was a setup that felt out of place. Getting the right rides in the right space matters, and that is something we take seriously at every event we attend.
Six Years and Counting
This was our sixth year providing fairground hire at the Allendale Mayfair, and the event continues to grow. Year on year, more people are coming through the gates and the local community has genuinely taken ownership of it. For us, going back to the same event six times means we know the site, we know what works, and we know what the organisers need before they have to ask. That kind of familiarity is hard to put a price on, and it shows in the quality of what we deliver on the day.
For event organisers, that kind of consistency matters. Knowing that the same trusted team will show up, set up correctly, and deliver a safe and enjoyable experience takes a significant amount of pressure off the planning process.
Why Fairground Hire Works for Community Events
The Allendale Mayfair is a brilliant example of what fairground hire can add to a community event. Rides bring energy and visual impact to any outdoor space. They give families a reason to stay longer, children a reason to keep coming back, and organisers a headline attraction that draws footfall from the moment the gates open.
Good fairground hire is not just about the rides themselves. It comes down to showing up prepared, laying out the rides in a way that makes sense for the space, operating safely throughout the day, and doing exactly what we said we would do. Simple in theory. The difference is in the execution.
Community fairs, village fetes, summer festivals, school events, and corporate family days are all environments where fairground hire can make a real difference to the experience. Northumberland alone hosts dozens of community events throughout the year, and the appetite for well-run, family-friendly entertainment continues to grow. If you are organising something similar and want rides that are well-presented, professionally managed, and genuinely enjoyed by the people who use them, we would love to hear from you. You can explore more of what the region has to offer through Visit Northumberland.
Interested in Fairground Hire for Your Event?
Whether you are planning a large-scale public event or a smaller community celebration, we can help. We have been providing fairground hire across the North East for years, and Allendale is just one example of the events we support season after season.
Take a look at our entertainment available to hire to see the full range of rides and attractions we offer. You can also browse our client portfolio to see the variety of events we have delivered across the region, or get a free quote from our team directly.